Most large companies do not have one person who acts as the voice for the company. Some companies break this rule and use their CEOs as the organizations face, Steve Jobs of Apple computer is one, or even Richard Branson of Virgin, for example, but this is not typical. A smaller businesses image is more driven by its owners, who are usually a major presence at networking events and meetings. Small enterprises can make use of this single point of contact using the company owner or head … [Read more...]