For those of you who have been involved in online affiliate marketing for at least a while, you have definitely heard the term “list building”. In fact, it is the foundation upon which many internet marketers have built their businesses. Imagine building a list of 5,000 people who are interested in the niche you service. They are so interested in what you have to say that they actually gave you their name and email address in case you had even more valuable information to share later. That is a big deal in the internet world because people who surf the web tend to be quite skeptical of those who offer something for nothing.
There are three big pieces of information that you must understand about list building before you start working on building your own list of subscribers:
1. What kind of value are you offering?
The one big question that every internet surfer faced with an opt-in page thinks is: “What’s in it for me?”. They do not want to put their information into the form only to be spammed a hundred times per week. You must offer them something of VALUE to get their information. It is kind of like currency. When you are in a store, you do not expect the sales person to just give you the item. You have to pay for it. It is the same with list building. You must pay the prospect by giving them some kind of valuable free information.
2. No spam, no spam, no spam…
Once you have the contact information, do not abuse it. This is where so many people make a big mistake. You are trying to build trust with your list, so do not abuse that privilege by sending them sales pitches over and over. Continue to offer value and you will create a loyal following.
3. Joint ventures
One of the most overlooked ways to make money with a list is by joint venturing with others. If you have a list of people who came from your golf club site, you could partner with someone who sells golf carts, for instance. You could each offer a great deal on something (or a free report) to each others lists. This gives you the ability to double your list.
These are some of the things that are very important when it comes to list building and realtionship building as well. Your subscribers will be grateful.
Rimhat Wense is an affiliate marketer and he manages three very large mailing lists in three different niches. He knows what it takes to make list building a success. See more of him at his acnezine review and zombie movies sites.
Nothing contained in this article is intended to be used as medical advice or to diagnose, treat, cure or prevent any disease, nor should it be used for therapeutic purposes or as a substitute for your own health professional’s advice. If you have medical issues, consult your doctor or medical practitioner.