If you have been doing e-mail marketing for a while you have probably heard of GetResponse. If you’ve ever done any research on email/autoresponder providers, then you know that name.
Here’s the landscape: GetResponse and Aweber autoreponder service. Both of these service providers will treat you well, give you very good service, and they both have a large base of customers. But today, we’ll discuss GetResponse’s service to try to weigh its benefits over all the others out there.
So what is it about GetResponse that accounts for its special qualities? Well, for starters, according to their website: they have over 100,000 active accounts, unlimited usability, plus a 68% deliverability rate more than other competitors. That’s a pretty impressive set of statistics and tough to beat when you’re looking for a reliable service. Good luck finding many services that can easily top that. Testing is another fundamental of marketing. You can test things by changing different aspects of messages but this will take weeks or months to get feedback. Split testing presents different variations of the same content to different test groups. If you are really into split testing then you can create five different test e-mails to send out. Now you can increase your conversions faster. Better get to testing.
You can avail yourself of the many case studies on marketing. One of the oldest methods of learning is to watch what others do, and you can learn from successful marketers and apply it to your business. That is the sole purpose of the case studies provided to you.
The stories of highly successful email marketers are there for you to study. What you’ll find in those studies is how these people began, and then how they used email marketing to achieve wild success. Who better to learn from than one of the gurus? You can do a lot with e-mail marketing now than you could in the past. The times are gone when you composed a regular e-mail and sent it to multiple people in your address e-mail’s address folder. Now there are subscriber lists, coding, videos and all sorts of other things that go into creating a successful e-mail marketing campaign. GetResponse allows you to forget about learning how to do computer programming and all of the other skill that would be necessary if you didn’t have a service. So, now it is evident why it is a must to use a good e-mail management service for your e-mail campaigns.
by Thomas Draper
About The Author: Thomas Draper is a freelance contributor to the forexrobotnews.com.
For more articles by Thomas Draper, please visit these links: forex gambit, forexmagic biz , Forex Robot